Your favorite outdoor spot has a scent. Take a moment and think about it: the plants and flowers, the smell of the rain-soaked or sun-baked earth, the brine of waves, even wafting notes of the food, spices, and foliage of nearby towns.
I grew up in Northern California—Marin County, which is located in the San Franciso Bay Area, to be exact. The scents of wet earth, musty redwood, bay laurel, eucalyptus, ceanothus, and salty ocean air are alive in my imagination, which means that home is never too far away.
After all, recalling the perfume of a place is one of the most immediate ways to transport yourself there—which is why fragrances inspired by outdoor spaces are worthy of a whiff.
The Case for a Place-Based Scent
According to Jasmina Aganovic, chemical and biological engineer and founder of Future Society, a fragrance brand driven by innovation, scents rooted in the physical world carry a sense of presence, grounding the wearer in something tangible.
“They evoke texture, temperature, and…
