Sustainability is becoming trendy—and that’s not necessarily a good thing. Yes, consumers are demanding more eco-friendly products than ever before, and they are willing to pay more for products that do less damage to the environment. In response, some brands are radically shifting supply chains to utilize more sustainable materials and processes. But there’s one big issue: many companies aren’t willing to put in the legwork. Instead, these manufacturers tack eco-friendly buzzwords—organic, green, natural, etc.—onto packaging and charge a premium. The company profits, while consumers are left to sort out the truth behind vague marketing claims. This phenomenon is called greenwashing.
Why Greenwashing Matters
When you buy greenwashed products, you unknowingly support a system that disincentivizes companies from developing truly impactful solutions to the environmental crisis. But the planet isn’t the only one getting the short end of the stick. Greenwashed products can also be harmful to you.
According to Amy Ziff, founder and executive director of third-party verification company MADE SAFE, government…
