The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year’s basketball championships that is riddled with logos and brands in a stark contrast from the old-school hardwood look of yesteryear. The court, which was seen for the first time during the women’s tournament last week and is now center stage of this week’s men’s tournament, is part of a first-year brand deal between the league and a sportswear brand.
A close inspection of the court itself reveals the details of the named “XII court” — with dozens upon dozens of XIIs scattered about the playing surface — as an obvious nod to the Big 12. (Made all the more ironic, of course, by the league’s composition of 16 teams.)
The court’s apron also features a 5-strike logo, which, as the league announced, is part of a partnership with UNDEFEATED.
“My son was on social media and sent me a tweet, and it said the Big 12 women are playing on a Louis Vuitton background,” Big 12 commissioner Brett Yormark said this week of the court. “And candidly, that’s all I needed to read. That was exactly what we were going for.”
Here’s more from the Big 12 on the partnership:
The Big 12 Conference unveiled its first-ever “XII…
