When the 2023 NCAA Tournament gets underway, an estimated 68 million American adults are expected to place wagers on it, according to a survey from the American Gaming Association (AGA). Those 68 million Americans will bet an estimated $15.5 billion worth of wagers throughout March Madness in the next few weeks.
According to the AGA data, 31 million American adults will place a traditional bet online, at a physical sportsbook or with a bookie. Meanwhile, 21.5 million Americans will bet casually amongst friends while 56.3 million will compete in a bracket contest.
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“March Madness is one of the best traditions in American sports—and America’s most wagered-on competition,” AGA President and CEO Bill Miller said, regarding the results of the survey, in a press release. “Critically, the expansion of regulated sports…
